"At the heart of their idea is the tricky question of what happens to information when it enters a black hole. Physicists have puzzled over this for decades with little consensus. But one thing they agree on is Landauer's principle: that erasing a bit of quantum information always increases the entropy of the Universe by a certain small amount and requires a specific amount of energy.
Jae-Weon and co assume that this erasure process must occur at the black hole horizon. And if so, spacetime must organise itself in a way that maximises entropy at these horizons. In other words, it generates a gravity-like force."